Entity & Search-Visibility Audit
Holistic Sales Coaching · Berlin
The verdict
A website, a published book, a YouTube channel, active business directories and solid social profiles — the raw material of a credible authority is already there. What's missing is the wiring that lets Google connect those pieces into one verified identity. Right now, search engines see a scattered set of pages rather than a single, authoritative person named Andreas Förster — and the name is shared with a well-known investigative journalist, which crowds you out. Close that gap and a Knowledge Panel moves from unlikely to achievable.
Why the score sits where it does
Critical
There's no Wikidata item and no sameAs links in your site's code. Google has nothing structured to hang your identity on, so it never builds one.
Critical
“Andreas Förster” is shared with a prominent journalist who has a Wikipedia page. Searches for the bare name surface him, not you.
Warning
Your identity is split across holistic-counselling.de, albertundfoerster.de and coachingberlinblog.com — diluting authority instead of compounding it.
The scorecard
Seven signal categories that determine whether Google treats you as a known entity. The two red bars are your real bottlenecks.
Knowledge Graph & recognition
No Knowledge Panel, no KGMID, no Wikidata item — nothing structured for Google to recognise.
Official foundation
Strong website and structured data are present, but sameAs links are missing and the person is mislabelled in the code.
Third-party corroboration
Good business directories, LinkedIn, XING and YouTube — but no Wikipedia, Wikidata or Crunchbase.
Media depth
Real assets (YouTube, book, audio) exist, but none are linked back to your identity in code.
Search ownership
You own branded searches; you lose your own name to a more famous namesake.
Authority & PR
Credentials are self-stated; almost no independent press, interviews or features are indexed.
Consistency & indexation
Well indexed and largely consistent; minor name-spelling and multi-domain drift.
The plan
Do them roughly top to bottom. The first four are the difference between staying invisible and becoming recognisable.
| Action | Focus | Impact | Effort |
|---|---|---|---|
| Add complete sameAs links to your site's structured data | Foundation | High | Low |
| Create a Wikidata item — occupation, book/ISBN, employer, profile links | Knowledge Graph | High | Medium |
| Consolidate to one primary domain and cross-link the others | Positioning | High | Medium |
| Standardise one entity name — “Andreas Förster – Sales Coach, Berlin” everywhere | Disambiguation | High | Medium |
| Link your media to your identity — video & book schema; claim Amazon Author Central | Media | Medium | Medium |
| Add Crunchbase profiles for you and Albert & Förster GmbH | Reference | Medium | Low |
| Earn 2–3 genuine editorial features or interviews | Authority | High | High |
| Disavow low-quality / spam backlinks | Trust hygiene | Medium | Medium |
Start here
The inventory
Your media, unclaimed
Each of these could reinforce your identity — but only once it's explicitly linked back to you.
| Asset | Where it lives | Reinforces you? | Next step |
|---|---|---|---|
| YouTube channel | YouTube | Partially | Add video schema; link to your profile |
| Book ISBN 978-3-939845-63-8 | Amazon, Thalia | Weak — shared with other authors | Amazon Author Central + Google Books authorship |
| Audio / hypnosis products | Own site, audio dirs | Weak | Add product schema |
| Podcast listings | Listen Notes, podcast.de | Weak | Claim the profiles or retire them |
The path to 60+
01 — Consolidate
Make holistic-counselling.de the single home; point the other two domains into it. One whole brand out-ranks three half-brands.
02 — Anchor
A structured item tying your book, company and profiles to one identity is the keystone that makes a Knowledge Panel possible.
03 — Disambiguate
Force the qualifier “Sales Coach, Berlin” into every profile and title so search engines can tell you from your namesake.
Executing the quick wins moves you from 43 into the mid-50s — largely through work that's fully in your control.
Crossing 60, the point where a Knowledge Panel becomes realistic, needs two things to land: a Wikidata item that Google accepts, and a handful of genuine third-party mentions — an interview, a feature, a guest article. Structured data proves who you are. Independent coverage proves you matter. You need both.